Free · 24-Page Playbook · Edition 2026

The 2026 Tradie
Growth Blueprint

The modern marketing playbook for tradies in South East Queensland. Stop guessing. Start dominating Google, AI search, and the Map Pack in your suburb.

  • How to dominate Google's Map Pack in your area
  • How to get recommended by ChatGPT, Gemini & Perplexity
  • The 4-pillar website that turns visitors into booked jobs
  • The review system that generates 4-12 reviews per month
  • The Apex 6-layer marketing stack — in the right order
24 pages · 8 sections ~45 minute read ★★★★★ Loved by SEQ tradies
Instant Download

Grab Your Free Copy

Drop your details — we'll email it AND give you instant access on the next screen.

No spam, ever. Unsubscribe with one click. We respect your details — see our privacy policy.
187 tradies downloaded this week

You're In, Mate!

Your copy of The 2026 Tradie Growth Blueprint is on its way to your inbox. Click below for instant access right now.

Download the Blueprint

Or — go one step further

Want James to personally review one part of your marketing? Book a free 15-min audit. He'll look at your Google Business Profile, website, reviews — whatever you choose — and give you concrete, actionable feedback you can apply this week.

Book Your Free 15-Min Audit
Or scroll down — there's something else for you below ↓
Built by tradie marketers
No fluff. No agency-speak
Used by 100+ SEQ tradies
Built for Google AI Overviews
Proven on real businesses
Built by tradie marketers
No fluff. No agency-speak
Used by 100+ SEQ tradies
Built for Google AI Overviews
Proven on real businesses

8 Sections. Zero Fluff. Everything That Actually Moves The Needle.

Every page is a tactic you can apply this week. Written by a working agency that does this every day with real SEQ trade businesses.

01

Why "Word of Mouth Only" Is a Risk

How customer behaviour quietly changed — and why depending on referrals alone is a 2010s strategy that's stopped working.

02

Google Business Profile = Your #1 Asset

The complete Map Pack playbook. The fields most tradies leave blank. The weekly habit that 10× your visibility.

03

Websites That Convert — Not Just Exist

The 4-pillar conversion stack. The 5 mistakes killing 80% of trade websites. How to turn the same traffic into 4× more leads.

04

AI Search Is Changing Everything

How to get recommended by ChatGPT, Gemini, Perplexity & Google AI Overviews. The window is closing — here's how to get in.

05

SEO vs Google Ads (Use Both)

When to pay for traffic. When to earn it. The exact budget split for tradies in 2026 — and the metrics that matter.

06

Reviews = Your Modern Reputation

The system that generates 4-12 reviews per month, every month. How to reply (especially to bad ones). Why buying reviews kills your business.

07

Where Social Media Actually Fits

The truth most agencies won't tell you: social isn't your main lead source. Here's the right job for it — and how to do it well.

08

The Apex 6-Layer Marketing Stack

The exact order to build your marketing — from GBP foundation up to socials at the top. Skip the order and you'll waste years.

Why This Stuff Actually Matters

93%
of consumers search online before calling a tradie
76%
visit a nearby business within 24 hours of searching
more clicks for tradies with optimised Google profiles
15×
higher conversion on a built-for-conversion website

Written By Someone Doing The Work

Not a copywriter pretending to know marketing. Not a marketer who's never met a tradie. Just an agency that lives and breathes this every day.

James Summerill, Founder of Apex Trade Marketing

James Summerill

Founder · Apex Trade Marketing

James founded Apex Trade Marketing to bring the kind of marketing usually reserved for big-budget brands to South East Queensland's trade businesses. He specialises in Generative Engine Optimisation (GEO) — getting trade businesses recommended by Google AI Overviews, ChatGPT, Gemini and Perplexity. The strategies in this guide are the same ones used with Apex clients every single day.

★★★★★
"We went from 'maybe one job a fortnight from Google' to a fully booked diary in 90 days. The blueprint James shared and the work his team did completely changed how we think about marketing."
Mick R. · Plumber, Hervey Bay

Before You Hit Send

Is this really free?

Yes — 100% free. We give the full 24-page guide away because (1) it actually helps tradies, and (2) when our writing helps you, you'll think of us if you ever need a marketing partner. That's it. No paywall, no upsell on the next page that locks the PDF.

Who is this for?

Trade business owners in South East Queensland — plumbers, sparkies, painters, builders, landscapers, roofers, HVAC, concreters, pressure cleaners. Useful whether you're a solo operator or running 10+ vans. The strategies scale.

What will you do with my email?

Send you the guide, plus the occasional high-signal email about marketing for tradies. No spam. Unsubscribe in one click any time. We never sell, share, or rent your details. Full details in our privacy policy.

How long is it? Is it actually useful?

Around 24 pages — about a 45-minute read. Eight sections, written like a mate explaining things over a beer, not a marketing professor. If even half of it doesn't give you at least one thing you can do next week, we'll personally refund the $0 you paid for it.

Will you try to sell me something?

After you download it, we'll offer one thing: a free, no-obligation 30-minute audit of your current marketing — if you want it. That's it. The guide stands alone. Read it, use it, ignore us. Whatever's useful to you.

Stop Guessing. Start Winning.

Grab the blueprint. Apply even half of it. Watch your phone start ringing.