How we collect, use, and protect your information.
Apex Trade Marketing (ABN: 62 647 129 753) is committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://apextrademarketing.com.au and interact with our services.
We comply with the Australian Privacy Principles (APPs) outlined in the Privacy Act 1988 (Cth). This policy is effective as of 20 March 2026 and applies to all personal information we collect.
If you have any questions about this privacy policy or our privacy practices, please contact us using the details provided at the end of this document.
We collect information in several ways to better serve you and improve your experience with Apex Trade Marketing.
When you submit a contact form on our website, we collect the following personal information:
This information is collected through Netlify Forms, our form processing service. You have full control and must actively choose to submit this information.
We may collect information about how you interact with our website, including:
This data helps us understand user behaviour, improve our website, and measure the effectiveness of our services.
Our website uses cookies and similar tracking technologies. Currently, we use essential cookies only. In the future, we may implement:
Cookies are small text files stored on your device. Most web browsers allow you to refuse cookies or alert you when a cookie is being sent. You can manage your cookie preferences at any time.
We use the personal information we collect for the following purposes:
When you submit a contact form, we use your information to respond to your enquiry, provide you with information about our services, and discuss your specific trade marketing needs.
If you become a client, we use your information to deliver the digital marketing services you've engaged us for, including website management, SEO, Google Ads, social media marketing, and review management.
We analyse website usage data to understand how visitors interact with our site, identify areas for improvement, and ensure our website functions properly across all devices.
With your explicit consent, we may send you promotional emails, newsletters, or updates about our services. We will only send marketing communications if you have opted in. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.
We may use advertising platforms (Google Ads, Meta/Facebook Pixel) to show you relevant ads about our services on other websites. This is based on your browsing behaviour on our website and your interaction with our content. You can control these ads through the privacy settings in your Google or Meta accounts.
Here's a detailed breakdown of how we use cookies and tracking technologies:
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. Essential cookies do not require your consent and are always enabled.
We may implement Google Analytics (GA4) to measure website traffic, understand user behaviour, and track the effectiveness of our marketing campaigns. Google Analytics uses cookies to collect data about how you use our website. This data is anonymised and used to generate reports. You can opt out of Google Analytics tracking by downloading the Google Analytics Opt-out Browser Add-on or by adjusting your privacy settings.
We use Google Ads conversion tracking to measure the success of our advertising campaigns. When you visit our site from a Google Ads link, a cookie is placed on your device to track whether you complete a desired action (such as submitting a contact form). This helps us understand which ads are most effective.
We may use the Meta Pixel to track conversions from ads on Facebook and Instagram, and to build audiences for remarketing. The Meta Pixel is a small piece of code that collects data about your interactions with our website and is shared with Meta.
You can manage your cookie preferences through your web browser settings. Most modern browsers allow you to:
Please note that disabling essential cookies may affect the functionality of our website.
We use several third-party service providers to deliver our website and marketing services. These providers have their own privacy policies and may collect information about you:
Netlify is our form hosting and website deployment provider. When you submit a contact form, your information is processed and stored by Netlify. Netlify has its own privacy policy at https://www.netlify.com/privacy/. Your data is transmitted securely using HTTPS encryption.
Google Analytics and Google Ads services are provided by Google LLC. Google collects and processes data about your website activity. You can review Google's privacy policy at https://policies.google.com/privacy. You can also opt out of Google's advertising features through Google Ads Settings.
The Meta Pixel allows us to track visitors from Facebook and Instagram ads, and to display remarketing ads. Meta may collect data about you through this pixel. Review Meta's privacy policy at https://www.facebook.com/privacy/explanation/.
We may implement email marketing platforms in the future to send newsletters and promotional content to opted-in subscribers. Any such tools will have their own privacy policies, and we will only use them with your explicit consent.
Important: We are not responsible for the privacy practices of third-party service providers. We encourage you to review their privacy policies to understand how they handle your information.
We take the security of your personal information seriously and implement appropriate safeguards to protect it against unauthorised access, alteration, disclosure, or destruction.
We store personal information in Australia where possible. However, some of our service providers (including Google and Meta) may store data on servers located outside Australia. By using our website and services, you consent to the potential transfer and storage of your information outside Australia. We will take all reasonable steps to ensure that overseas recipients comply with Australian privacy laws.
We implement industry-standard security measures including:
While we implement reasonable security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your personal information. You use our website and services at your own risk.
Under the Australian Privacy Principles, you have the following rights regarding your personal information:
You have the right to request access to the personal information we hold about you. We will provide you with a copy of this information within a reasonable timeframe, free of charge.
If you believe that personal information we hold about you is inaccurate, incomplete, or out of date, you have the right to request that we correct it. We will update your information as soon as practicable.
You have the right to request deletion of your personal information, subject to certain exceptions (such as legal obligations to retain records). We will consider your request and delete your information where possible.
You can opt out of marketing communications at any time by clicking the unsubscribe link in any promotional email or by contacting us directly. We will stop sending you marketing messages within a reasonable timeframe.
If you believe that Apex Trade Marketing has breached the Australian Privacy Principles, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC). You can contact the OAIC at:
To exercise any of these rights, please contact us using the details provided at the end of this policy. We will verify your identity and process your request within 30 days.
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by law.
Contact form submissions are retained for 12 months unless an ongoing business relationship has been established. If you become a client, we may retain your information for the duration of our business relationship and for 7 years thereafter for accounting and tax purposes.
Analytics data is typically aggregated and anonymised. Google Analytics retains data for 26 months by default unless configured otherwise.
Remarketing data is retained for up to 540 days (18 months) from the date of collection or your last interaction, unless you request deletion.
Our website and services are not directed at children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will delete that information promptly. If you are under 18 and have provided us with information, please contact us immediately so we can remove it.
Apex Trade Marketing may update this Privacy Policy from time to time to reflect changes in our practices, technology, legislation, or other factors. When we make material changes to this policy, we will update the effective date at the top of this page and notify you by posting the updated policy on our website.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website following the posting of changes constitutes your acceptance of those changes.
If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us using the details below:
Apex Trade Marketing
ABN: 62 647 129 753
South East Queensland, Australia
Email: contact@apextrademarketing.com.au
Phone: 0405 554 049
Website: https://apextrademarketing.com.au
We aim to respond to all privacy enquiries and requests within 30 days.
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