Apex Services · Built For Tradies

Complete Digital Marketing for Trade Businesses

Everything you need to get found, get chosen, and get booked — all under one roof.

By James Summerill Founder, Apex Trade Marketing · GEO & AI Search Specialist
Published · Last updated
Real Talk

If your phone should be ringing more than it is, this is why.

Services pick up phones. Strategy doesn't. We do one thing: build the marketing systems that turn searches into booked jobs.

Somewhere in your suburb right now, a customer is searching "[your trade] near me". Your competitor shows up first. They get the call. Not because they're better than you — half the time they're not. They just paid someone to be visible. You're invisible. So the job goes to them.

Multiply that by every search this week, every week of the year. That's not a marketing problem. That's money walking past your front gate.

"I tried marketing once. Bloke built me a website nobody calls from. Spent $800 on Facebook ads and got two clicks." Yeah, mate. We know. That's not marketing — that's somebody selling you their hourly rate. We do one thing: get the phone to ring with customers ready to book.

Website Design & Development

Mobile-first websites built to convert visitors into booked jobs. Tradie sites we build typically convert at 8-15% vs the industry average of 1-3%.

Website design for tradies

Search Engine Optimisation (SEO)

Local SEO, suburb pages and Google Map Pack rankings for tradies. Compounding traffic that delivers leads at $10-$40 cost-per-lead once mature.

SEO services for tradies

Generative Engine Optimisation (GEO)

Get recommended by ChatGPT, Claude, Gemini & Perplexity. Structured data, llms.txt, entity authority and FAQ schema — the new SEO for AI search.

GEO for trade businesses

Google Business Profile Management

Map Pack dominance, photo automation, review generation and weekly posts. The single highest-ROI marketing asset a tradie can own.

Google Business Profile management

Google Ads & Paid Advertising

High-intent Google Ads for emergency callouts and commercial work. Most tradie campaigns hit $50-$200 cost-per-lead with proper tracking.

Google Ads for trade businesses

Social Media Marketing

Trust-amplification social content on Facebook & Instagram for tradies. Not your main lead source — but the 3× trust multiplier when prospects check you out.

Social media marketing for tradies

Review Generation & Management

Automated review request systems for tradies. Most clients move from 1-3 reviews/quarter to 4-12 5-star reviews per month.

Review management service

What Clients Actually Say

Real reviews from real Google clients. No spin, no curation theatre.

★★★★★
Helped me grow my landscaping business 10/10
Elliot Landscaping business
★★★★★
James is a great communicator. He always takes the time to listen to our needs and has provided such valuable support. Highly recommend.
Stephen Client
★★★★★
Amazing turnaround with webpage development. Communication the whole way along. Highly recommend.
Mark Asbestos business
5.0 from 4 verified Google reviews

How Our Services Work Together

Each service is powerful on its own, but together they create a marketing machine that generates leads around the clock.

01

Get Found

SEO and Google Business Profile put you in front of customers actively searching.

02

Get Chosen

Your website and reviews convince them you're the right choice.

03

Get Booked

Optimised contact forms and calls convert visitors into paying customers.

04

Get Referred

Review management and social media turn customers into advocates.

Not sure what you need? Book a free strategy call

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